Israel Contracts New Firm To Train ChatGPT To Push Pro-Israel Narratives Toward Gen Z Audiences

Israel’s government has signed a $6 million contract with the American firm Clock Tower X LLC to generate media content designed to sway artificial intelligence GPT models like ChatGPT toward promoting pro-Israel narratives.

Under the contract, at least 80% of the firm’s output will target young audiences across TikTok, Instagram, YouTube, podcasts, and other digital and broadcast platforms, assist in manipulating algorithms, and also manage “Artificial Intelligence frameworks” to make them more favorable toward the Israeli cause, with a target of at least 50 million impressions monthly, according to a Responsible Statecraft report revealed Monday.

The report further stated that Clock Tower X LLC will use the AI platform MarketBrew AI — a tool specializing in search engine optimization — to boost the ranking and visibility of pro-Israel narratives in search results on platforms such as Google and Bing.

The contract is part of an Israeli effort to control social media narratives in the U.S. and other countries. 

The Stated Goal Is To “Combat Anti-Semitism”

Clock Tower plans to embed its pro-Israel messaging within Salem Media Network outlets — a conservative Christian media company with ties to Lara Trump and Donald Trump Jr.

Former Trump campaign manager Brad Parscale, is a key figure in Israel’s latest deal. He heads Clock Tower while also serving as chief strategy officer at Salem Media Group.

Clock Tower’s contract provides little detail about the specific messaging it will advance for Israel. However, its filing under the Foreign Agents Registration Act states that the firm was engaged to “execute a nationwide campaign in the United States to combat anti-Semitism.” Its effort will focus on a segment of the American public that has significantly drifted away from supporting Israel.

A new poll by The New York Times and Siena University shows that nearly two years into the Gaza war, American support for Israel has sharply declined, with a significant portion of voters voicing highly negative opinions about the Israeli government’s handling of the conflict.

According to a Gallup survey in July, only 9% of Americans aged 18 to 34 expressed support for Israel’s military in Gaza.

Technology Against Genocide

Clock Tower is carrying out its work under Havas Media Network, a global media company contracted by Israel’s Ministry of Foreign Affairs through the Israeli Government Advertising Agency. 

Havas has brought on multiple U.S. firms for the project. Earlier this month, Sludge revealed that Havas hired the Democratic-linked PR firm SKDKnickerbocker on a $600,000 contract to operate a bot farm promoting pro-Israel narratives on social media.

Clock Tower’s contract was launched around the same time SKDKnickerbocker ended its contract. In a statement to Politico, an SKDK spokesperson declined to clarify why the firm ceased its work for Israel, saying only that the project “had run its course.”

"You can't fight with swords anymore," said Israeli Prime Minister Benjamin Netanyahu on September 26, 2025 in a meeting with pro-Israel influencers at Israel’s Consulate General in New York.  Netanyahu called social media platforms “the most important weapon” that his country had “to secure our base of support for the U.S.,” according to a video published by Debra Lea, an influencer who attended the event.

Since October 2023, big tech firms have had an outsized influence on the war in Gaza — from social media platforms accused of systematically censoring Palestine-related content to corporations like Microsoft, Google, Amazon, and Palantir securing lucrative contracts to supply the Israeli military with artificial intelligence (AI) and other technologies.

On September 3, 2025, Drop Site News reported that Google is carrying out a $45 million advertising deal with the office of Israeli Prime Minister Benjamin Netanyahu to disseminate propaganda downplaying famine in Gaza.

The six-month campaign, which began in June, is being conducted via Google’s YouTube and its Display & Video 360 platform, and is referred to in the government contract as hasbara.

Last March, a joint investigation by the Guardian, the Israeli-Palestinian publication +972 Magazine and Local Call has found Israel’s military surveillance agency has used a vast collection of intercepted Palestinian communications to develop an advanced AI system similar to ChatGPT, aimed at revolutionizing its spying capabilities.

Moreover, by June 2025, more than 1,400 veterans of Israeli intelligence are working roles within U.S. tech companies — with 900 alumni from Unit 8200 alone, drop site news revealed last August.

Online Misinformation Is Increasingly Aimed at Gen Z

Misinformation and disinformation are spreading online due to the rise of misleading bots, AI, and manipulated messages. A poll conducted by Pew Research Center last August on adults in 25 countries found that 72% saw the spread of misinformation online as the number one major threat today.

Online bots are one of the reasons behind the spreading of misinformation online. According to a 2024 study by Imperva, bots make up 49% of all internet traffic. Meanwhile, “bad bots”, the ones spreading online make up 34% of internet traffic. This is partly due to the increasing popularity of AI for generating text and images.

While a study of profiling misinformation susceptibility found that Generation Z appears to be the group most vulnerable to misinformation.

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