Gaza GenoLIE Campaign: How 55 Organizations Sought to Deny Genocide in Gaza

As Israeli efforts intensify to counter growing damage to the country’s image abroad through advertising campaigns and the involvement of public relations figures close to the Donald Trump administration, signs are emerging of a broader crisis in Israel’s ability to influence Western public opinion. Trump himself has pointed to the issue, citing what he described as Israel’s declining influence in the United States, amid growing debate over the Israeli lobby’s diminishing influence and ability to shape public opinion.

Against this backdrop, Misbar’s team at Al-Araby TV identified a digital campaign called Gaza GenoLIE, which seeks to defend Israel’s image abroad and counter allegations related to the war on Gaza, particularly the characterization of the conflict as genocide. The campaign operates through a dedicated website, social media accounts and a steady stream of promotional content, with its messaging reaching multiple platforms and countries.

Misbar’s investigation found that the campaign extends beyond a hashtag or a collection of unrelated accounts. Fifty-five pro-Israel organizations from around the world have announced their participation, alongside media figures, activists and anonymous accounts. The network has focused primarily on Western audiences, later expanding its outreach to additional languages and countries.

Interaction Patterns

An analysis of the campaign’s origins shows that some of its hashtags were in use months before its official launch. When the current campaign began, the TheMossadIL account, which uses the name of Israel’s Mossad intelligence agency, was among the first to promote the campaign’s website. However, a broader review of earlier posts found that some of the campaign’s hashtags had already appeared in posts dating to September 2025.

Israeli journalist and former soldier Eitan Fischberger also used terms associated with the campaign in October 2025, suggesting that elements of its narrative were circulating before the campaign took shape in August this year with a dedicated name, website and social media accounts.

The campaign’s organized rollout began on August 11, with engagement analysis showing a sharp increase in activity from that date. The surge coincided with the launch of GazaGenoLIE.com and the GenoLIE Tracker account on X. Promotion continued for two weeks, through August 24, while the number of participating organizations increased from about 40 at launch to 55.

Monitoring activity over a 12-month period identified about 3,784 accounts that published more than 6,711 posts containing terms and hashtags associated with the campaign. Most of the activity occurred during the final two weeks, when 3,170 accounts published about 5,472 posts. This indicates that the vast majority of accounts identified in the monitoring participated during the campaign’s latest wave.

An analysis of account symbols and self-identified affiliations following the campaign’s launch found a prominent presence of accounts adopting Israeli identities. These included accounts displaying the Israeli flag, the Star of David and slogans expressing solidarity with Israeli hostages. Other accounts combined Israeli symbols with Ukrainian, British or American ones. During the two-week monitoring period, additional groups of accounts emerged displaying the flags of the European Union, France and Italy.

English dominated the discussion, accounting for 59% of the content. As the campaign expanded in the following days, the share of English-language content declined, while Spanish accounted for 16%, followed by Italian and French. German and Japanese also appeared, though to a limited extent, indicating that the campaign’s messaging was reaching audiences beyond the English-speaking sphere.

The geographic distribution of the accounts and interactions shows activity across several countries, with a notable concentration in the United States and Europe. Israel accounted for about 5% of the recorded interactions. The pattern indicates that Western public opinion has been a primary focus of the campaign’s outreach.

Gaza GenoLIE Campaign Challenges Genocide Claims Over Gaza War

An analysis of the campaign’s most frequently used words and phrases shows that its messaging focused on rejecting the characterization of the war in Gaza as genocide. The campaign described the genocide allegations as the “most horrific hoax” and a “twenty-first-century hoax,” while linking accusations against Israel to what it called a “pro-Hamas propaganda machine.”

The phrase “October 7 Massacre” was also repeatedly invoked to shift the focus toward the Oct. 7 attack. The campaign further questioned evidence related to the humanitarian crisis in Gaza, including images of “sick children.”

Participating Accounts and Organizations

Public Figures and Activists

Several Israeli and Western figures known for their support for Israel have promoted the campaign. They include Elon Levy, a former Israeli government spokesman; British-Israeli journalist and musician Eve Barlow; Israeli journalist and former soldier Eitan Fischberger; and Sean Eini, who runs an X account called The Mossad.

Institutions and Organizations

A number of Israeli and pro-Israel organizations and institutions have participated in the campaign. Fifty-five organizations from around the world announced that they had joined what they called the Gaza GenoLIE Campaign. The campaign launched the GazaGenoLIE.com website and the GenoLIE Tracker account on X to publish content aimed at challenging eight claims related to accusations that Israel is committing genocide in Gaza. The participating organizations describe these claims as “lies.”

Misbar’s team at Al-Araby TV has previously examined some of these narratives in separate fact-checks and debunked several of the claims promoted by the campaign, including:

The “war on journalists” hoax: The campaign promotes the claim that several Palestinian journalists targeted by Israel were actually armed militants or affiliated with Palestinian factions. Misbar has previously examined this narrative, including claims circulated following the killing of journalist Hassan Eslaiah.

Claims that sick children were used to fabricate famine: The campaign questions images of children in Gaza suffering from severe weight loss and malnutrition, attributing their conditions to pre-existing illnesses in an attempt to challenge their use as evidence of famine. Misbar has previously debunked similar claims in fact-checks examining campaigns that cast doubt on images of malnourished children in the Gaza Strip.

The Hamas human shields narrative: The campaign accuses Hamas of hiding among civilians and using them as human shields to explain the high number of civilian casualties. Previous reporting has documented cases that contradict the broad application of this narrative.

“The war is against Hamas, not Palestinians”: The campaign promotes the argument that Israeli military operations target Hamas alone rather than the Palestinian population, countering allegations concerning the scale of civilian casualties and widespread destruction in the Gaza Strip.

The Campaign’s Digital Footprint

An analysis of the campaign’s website shows that the GazaGenoLIE.com domain was registered on June 24, 2026, about two months before the campaign’s public launch in August. The domain registration details, including the owner’s name and contact information, were concealed through a privacy protection service. Technical records indicate that the website uses services provided by Israeli company Wix.

Data associated with the campaign’s official X account shows that it was created in early August 2026, with Canada listed as the location associated with the account.

Key Organizations

The list of participating groups reflects a range of organizations and geographic networks. Among the most prominent are ACOM, an organization active in Spain; StopAntisemites; and ILF, an Israel-based legal organization.

The MAAZ movement, established in 2025 to counter what it describes as anti-Zionism, also participated, along with the Swiss-Israeli GSI association, the Black Solidarity with Israel (IBSI) institute, and the pro-Israel student movement SSI.

The list also includes Jewish Onliner, the NJAC Jewish advocacy center, Italy-based Setteottobre, whose name means “October 7,” and CAMERA, known for monitoring media coverage related to Israel.

Accounts With Undisclosed Identities

In addition to the identified individuals and organizations, accounts whose operators’ identities are not publicly disclosed have also helped promote the campaign’s content. Several of these accounts are highly active in promoting pro-Israel narratives.

Among the most prominent are Mossad Commentary, The Mossad, strength4israel and Beau Gosse Prétentieux.

Gaza GenoLIE Campaign Expands Across Social Media Platforms

The Gaza GenoLIE campaign’s activity was not confined to X. Content monitoring shows that the same messaging also spread across Meta platforms, particularly Facebook and Instagram, with several of the accounts and organizations identified in the campaign’s activity on X also promoting its content there.

The campaign also expanded to YouTube. A search of the platform found that a dedicated channel was created on August 13, two days after the campaign’s main launch. Other accounts using pro-Israel identities were also found reposting messages and videos associated with the campaign.

The campaign’s presence across X, Facebook, Instagram and YouTube indicates that it was not built around a single platform. Instead, it adopted a multiplatform strategy to broaden the reach of its messaging and target different audiences.

The Gaza GenoLIE campaign seeks to defend Israel’s image abroad and counter genocide allegations related to the war in Gaza. Fifty-five pro-Israel organizations from different countries announced their participation, up from about 40 when the campaign launched. Monitoring found that some of its hashtags and terminology had been circulating months before the official launch, dating back to September 2025.

Misbar found that the organized campaign began on August 11 through GazaGenoLIE.com and the GenoLIE Tracker account, which was created to promote its messaging. About 3,784 accounts participated in publishing more than 6,711 posts, most of them during the final two weeks of the monitoring period. English dominated the discussion, accounting for 59% of the content, followed by Spanish, Italian, French and other languages.

The campaign’s messaging focused on rejecting genocide allegations, casting doubt on evidence of famine and claims concerning attacks on journalists, and redirecting attention toward the October 7 attack. Its activity subsequently expanded from X to Facebook, Instagram and YouTube, reflecting a coordinated, multiplatform effort to amplify its messaging.

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