Arts & Culture

Hallmark Did Not Invent Valentine's Day

Megan HealeyMegan Healey
date
14th February 2021
Last update
date
10:44 pm
29th March 2021
Hallmark Did Not Invent Valentine's Day
Valentines were exchanged long before Hallmark was founded. (Getty Images)

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Every year on February 14th, people like to say that Valentine’s Day was invented by Hallmark and other corporations as a way to capitalize off the sales of greeting cards, candy, and flowers. It’s become known as a “Hallmark Holiday,” one that is perceived to exist mostly for commercial purposes, rather than to celebrate historically significant events or traditions.

Several Twitter users have posted a quote from the 2004 movie “Eternal Sunshine of the Spotless Mind,” in which the main character says, “Today is a holiday invented by greeting card companies to make people feel like crap.”

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